Signs your business has outgrown its structure
Businesses rarely outgrow their structure overnight. The owner covers the gaps by working harder, until they can’t. Here are the signs, what good structure looks like, and where to start.
Rob Douglass · Business Mentor · 4 min read
Most businesses don’t outgrow their structure all at once. It happens gradually, and the owner usually covers the gaps by working harder.
That’s exactly why it’s easy to miss. From the outside, things are still moving. Underneath, the way the business is organised has stopped keeping up with its size.
The signs
The biggest sign is that the business has grown, but everything still comes back to the owner. Alongside that, you’ll usually see:
- People waiting for decisions.
- Responsibilities that overlap.
- The same problems resurfacing, because nobody clearly owns resolving them.
The owner works harder to keep everything moving. But that effort hides the fact that the structure underneath them is no longer working.
When it tends to happen
I tend to see it from around 15 staff or £2m turnover, although it varies with the business.
At that stage, the owner can no longer personally coordinate everyone’s work, but the business often still relies on them doing exactly that. What catches owners out is that adding people also adds the need for planning, communication and management. The informal approach that worked with a smaller team starts to break down, and it rarely announces itself when it does.
What it looks like in practice
I work with a business that has several distinct areas of activity. The financial picture wasn’t broken down clearly enough to understand why one area was struggling, which made it difficult to decide whether to improve it or stop doing it.
We broke the figures down by area, identified the reasons for the poor performance and started tracking them regularly. An area that had been failing has now turned a corner. I described the numbers side of this in the numbers you should see every week.
The structural point is this. Once a business has distinct areas, each one needs someone accountable for it and the numbers to show how it’s doing. Without that, nobody can really own the result, and the decision drifts back to the owner.
The common mistake
When owners realise the structure isn’t working, a common response is to promote the best person at doing the work and assume they’ll know how to manage everyone else.
They get a title, but little training, unclear authority and often their old workload as well. When they struggle, the owner steps back in. You’ve changed the job title without changing how the business operates. I’ve written about this in more detail in why promoting your best person to manager often fails.
What good structure looks like
For a business of this size, a structure that works comes down to a few things:
- Everyone knows what they’re responsible for, who they report to and which decisions they can make without asking the owner.
- Managers have clear expectations, useful numbers and time to manage.
- Different areas can have their own accountable leads, but they still work as one business and support each other.
- The owner sets direction and reviews performance, and routine decisions are handled by the team.
None of that needs a complicated organisation chart. It needs clarity, and a regular rhythm for reviewing how it’s working, which is what a good management meeting is for.
Where to start
Start by writing down what actually happens now, not what the organisation chart says:
- Who makes decisions.
- Who allocates work.
- Where problems end up.
Then look at everything that still lands on your desk and ask one question of each item:
Why does this need to be here?
That usually exposes the first gap to fix: unclear responsibility, missing authority, or someone who needs support to do their role. If you’d like an independent view of how the business is organised and how much depends on you, that’s part of what the Business Value Review looks at.
Sometimes the owner is the obstacle
This is the view some advisers might disagree with. Sometimes the owner is the biggest obstacle to making the structure work.
They say they want managers to take responsibility, but continue to override decisions, give instructions directly to their teams or step in whenever something goes wrong.
You can draw the perfect organisation chart, but it achieves very little unless the owner changes how they work too. That’s uncomfortable to hear. It’s also the most useful place to start.